Brand History:
Fabled Streetwear was first founded as 'Cable Customisers', in July 2022, by students: James Johnson and Arlen Irons. The designs were unprofessional and the clothes were poor quality, but the vision was there. Cable was short lived, but quickly evolved into Fabled. We noticed that all brands have either: high quality items or affordable prices, but not both. Since then there was one goal: Create the highest quality garms we can, which are accessible to everyone.
The first drop released under the name Fabled was the Fabled Originals collection, in November 2022, which had just three different designs available. Our Chrome Hoodie was very popular, so we decided to model the June Collection around the hoodie and its aesthetic. The June Collection, showcases our 10 favourite creations from the past 6 months.
Brand philosophy:
'Never Stop Moving Forward'.
The ability to keep going is at the forefront of our identity. We believe that no matter the size of the problem, you have to just keep going. Our brand is inspired by real people who have displayed perseverance and mental strength.
Paving a New Path:
Unlike most streetwear brands, you can buy the Fabled items whenever you want. Other brands just use exclusivity as an excuse to charge you extortionate amounts, Fabled allows you to be a part of our movement.
We want our brand ethos to manifest as solidarity between all of the Fabled community, so that you have a sense of unity when you wear Fabled.
Design Aesthetic:
The Fabled aesthetic is all about quality. All of our items are made of thick cotton, with clean, quiet graphics. We believe in oversized clothes with sharp logos and clean designs.